Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.
We thought visual social media was fertile ground to analyse gender bias.
We uncovered four high-level motivations for traveler content creation.
A tangible picture of your brand’s earned equity and the world around it.
Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.
The current cultural weaknesses of both the Grammys and the Academy Awards are reflected in SNAPSHOT…
Shorter, devise agnostic questionnaires are the future of tracking studies.
Built for the way marketing works now, Added Value launches Activator: Next Generation Tracking…
Our team discusses changes in marketing and insights, the claim that ‘tracking is dead’ and how Added Value is Transforming Tracking.
How can brands better understand and develop the power of their iconography?